BRENTWOOD HOTEL - SARATOGA SPRINGS, NY

Studio Tack
Winners

The design process for Brentwood Hotel was narrative-driven, with emphasis on research into the property, location, history and significance of its geography. The name remains the same as before, yet is given a new lease of life through a full renovation and rebrand of the visual mark and identity systems. According to Studio Tack, much of this was inspired, similar to the architecture, by the history of the nearby Saratoga Springs.