The judging process for AHEAD Europe has been developed over the past 20 years to ensure a rigorous, robust and balanced procedure is followed to select the final winners in each category.
The criteria for success are based not only on creative excellence, but also on commercial viability.
As well as projects that are aesthetically impressive, the judges will be looking for evidence that winning designs have also met the needs of client and customers alike.
The judges will be looking for submissions showing rigorous and appropriate design, demonstrating a sensible use of budget to contribute to the guest experience as well as the “theatre” of hotel life while satisfying the client brief.
Submitted material should demonstrate clearly why the project is thought to be worth an award in its chosen category and how the design sets the project at an award winning level.
Eligibility / Entry
Hotel projects completed between June 2016 – May 2017 are eligible for entry to AHEAD Europe 2017.
A hotel is defined as a commercial building, or combination of buildings, primarily dedicated to the provision of lodging / accommodation. Please note privately owned accommodations exclusively rented out for lodging via peer-to-peer sites such as Airbnb are not eligible for AHEAD.
AHEAD is unique in its celebration of the key collaborators in hotel projects: the developer / investor; operator; architect and interior designer.
Anyone can enter an award, but we recommend that the designers / architects responsible for the hotel compile the entry.
Hotel owners, operators, developers, investors, PRs and other representatives are encouraged to co-ordinate entries for the hotels they represent with the relevant designers/architects.
Further guidance on specific criteria for individual categories is given here and during the entry process.
Photography should clearly show the design and / or architecture of the area of the property relevant to the category in which it is entered.
If entering more than one category please submit different photographs that reflect the category you are entering.
Before and after photos, CGIs and renderings, floor plans and / or CAD drawings can be included as supporting material where relevant.
Please do not submit CGIs / renderings in place of actual photography.
Please try and avoid use of advertising or marketing photographs e.g. posed models, elaborate table settings etc.
Please ensure that you have the appropriate copyright clearances for all photography submitted (see terms and conditions)
The judges for AHEAD Europe are acknowledged industry leaders, who represent a wide spectrum of the disciplines involved in delivering new hotel projects across the region.
London Heathrow Airport
Take the London underground travel eastbound on the Piccadilly line change at green park station for the southbound jubilee line service depart at Westminster walk across Westminster bridge, destination in front of you.Approx 90 mins
London Gatwick Airport
Take the Gatwick Express to London Victoria Railway Station. Take the London Underground and travel eastbound via the Circle and District line. Get off at Westminster. Cross the roundabout. Walk Across Westminster Bridge, destination in front of you.Approx 90 mins
London Stansted Airport
Take the Stansted Express to Victoria Station. Change for the London Underground and take the District and Circle Line to Westminster. Walk south across Westminster Bridge. Cross the roundabout.Approx 90 mins
London City Airport
Take Docklands Light Railway to Canning Town. Change at Canning Town for the northbound Jubilee Line service. Depart at Westminster. Walk Across Westminster Bridge, destination in front of you.Approx 90 mins
King's Cross & St. Pancras Railway Station
Travel Eastbound on the Piccadilly Line. Change at Green Park Station for the southbound Jubilee Line service. Depart at Waterloo and exit via the South Bank. Walk up York Road to the roundabout. Park Plaza County Hall will be directly in front of you.Approx 90 mins
Please note these are just sample travel directions. For travel directions from other locations in London or alternative travel options please visit tfl.gov.uk.