The second win for this urban resort, Jumeirah Al Naseem has positioned itself as an authentic offering for both international resort and Middle Eastern business travellers. Interiors create a sophisticated, contemporary environment that resonates with luxury guests’ aspirations, while the attention to detail and infusion of local essence has created a tranquil beach resort with the energy of an urban city hotel. Judges applauded the “gorgeous resort, which is an ode to understated luxury and art of fine detailing”. They also commended the project’s forward-thinking focus that evolves the Jumeirah brand.