The first of a new brand from Emaar Hospitality Group, Rove Downtown was admired by the judges as a new concept for the Dubai market, with designers Stride Treglown International taking a fresh approach to the property’s communal and customisable event spaces.
Meeting spaces break the conventional mould with functional, yet beautiful steel structures, sliding doors and retro style lockers. Championing innovation, the spaces promise stress-free and creative event planning within a comfortable yet functional flexi-space, with the brand’s website offering an interactive booking service. Open 24-hours a day, the spaces are flexible, and total 354m2 in floor space. The aim of the Rove brand is to create a home-grown, affordable Dubai brand that is contemporary, yet inspired by the urban culture, geography and heritage of the neighbourhood to which it belongs. Judges applauded the project, hailing it a new touch and concept to the Dubai market that is low-key but ergonomic and communal.