Rove Hotels

New Concept

A new mid-scale brand from Emaar Hospitality Group, Rove Hotels is designed for the next generation traveller who appreciates value, connectivity and culturally-inspired surroundings. The brand has positioned itself as a homegrown lifestyle brand that is contemporary, yet inspired by the urban culture and heritage of the neighbourhood to which it belongs. Judges praised the concept for its refreshing approach and the lifestyle-inspired guest experience its offers.