AHEAD Europe has announced a partnership with prestige cognac brand Rome De Bellegarde.
A virtual 'red-carpet' will take place @ahead_awards on Instagram Live immediately after the AHEAD Europe Winners Webcast, at 7.45pm on Monday 16 November.
As well as hearing from some of the night's winners and nominees, the Instagram Live broadcast will also see the night's 'Best Dressed Award' going to a guest or group of guests who will be presented with a Limited-Edition bottle of Rome De Bellegarde X.O.
Guests are hosting private viewings of the awards webcast via video, following the night's 'Virtual Masquerade' theme, whilst sharing images and video clips of their outfits on social media using the hashtags:
Described as "a sumptuous blend of some of the best eaux de vie the Grande Champagne Region in Cognac has to offer" this exclusive and luxurious cognac is priced at £3,000 for a 700ml bottle, putting it in the class of accessible luxury alongside other top-tier cognacs.