Winner of The Visual Identity of the Year award at AHEAD 2017, COO’s logo symbolises its ethos, embodying boldness, yet exuding friendliness. COO Singapore was selected for the way its branding spoke clearly to its target audience of millennial travellers. The judges felt its clever use of graphics, artwork and signage has been combined with its innovative online presence, COO Connect, allowing guests to link up with other residents.
Colin Seah of Ministry of Design talks COO Singapore and AHEAD Asia below:
