AHEAD Europe is judged by an independent panel of experts, comprising leading hospitality architects, designers, owners, operators, developers and industry commentators
The judging process for AHEAD Europe has been developed over the past 20 years to ensure a rigorous, robust and balanced procedure is followed to select the final winners in each category.
The criteria for success are based not only on creative excellence, but also on commercial viability.
As well as projects that are aesthetically impressive, the judges will be looking for evidence that winning designs have also met the needs of client and customers alike.
The judges will be looking for submissions showing rigorous and appropriate design, demonstrating a sensible use of budget to contribute to the guest experience as well as the “theatre” of hotel life while satisfying the client brief.
Submitted material should demonstrate clearly why the project is thought to be worth an award in its chosen category and how the design sets the project at an award winning level.
The judges for AHEAD Europe are acknowledged industry leaders, who represent a wide spectrum of the disciplines involved in delivering new hotel projects across the region.