tel Les Roches Rouges Côte d’Azur, France

Visual Identity

A renovated 1950s structure; Hôtel Les Roches Rouges sees architecture from Parisian firm Festen Architecture and interiors from The View Magnifique. Unnecessary ornamentation has been stripped away, leaving clean modernist lines of French Riviera architecture. Regional tones of azure blue, white and red ochre complement polished concrete and terracotta to secure the sense of place, while branding is iterated sensitively throughout.