COO, Singapore

Visual Identity
Visual Identity
COO, Singapore

COO’s logo symbolises its ethos, embodying boldness, yet exuding friendliness. COO Singapore was selected for the way its branding spoke clearly to its target audience of millennial travellers. The judges felt its clever use of graphics, artwork and signage has been combined with its innovative online presence, COO Connect, allowing guests to link up with other like-minded guests.