The design process for Huus Hotel was narrative-driven, with designers Stylt Trampoli placing emphasis on telling a unified and authentic story. Delving further than interior design, into graphics and branding, Huus enhances the guest experience with a well-considered visual identity spectrum, perfectly in tune with the character of the hotel and its surroundings. According to its designers, much of this was inspired, similar to the architecture, by the Alpine traditions and way of life.

The judges felt that the graphics and branding were perfectly in tune with the character of the hotel and its surroundings, and added a dynamic energy to the overall guest experience.