Moss Hotel, Hobart, Australia

Visual Identity

Studio Ongarato was tasked with creating an overarching narrative that would complement the hotel’s rich site heritage. Drawing inspiration from the layering of old and new, the brand imagery was sourced from the Tasmanian Archive and Heritage Office, before being combined with rich green textures to create unique layered compositions. According to the judges, the hotel’s visual identity is “elegant, refined and seductive”.