The reimagining of Sir Edward Lutyens’ iconic Midland Bank, a converted department store in Stockholm, and a vineyard retreat were amongst the winners at the inaugural AHEAD Europe. Taking place at Park Plaza Westminster Bridge London, the event celebrated design in all its forms and the guest experience it creates in hospitality projects worldwide.
An esteemed judging panel comprising leading hoteliers, architects and interior designers and chaired by Javier Hortal, Regional Director of Technical Services EMEA, Mandarin Oriental Hotel Group, assessed entries on their aesthetic excellence, guest experience and commercial viability.
Upon arrival, guests indulged in a sci-fi meets cyberpunk theme, with the venue brought to life with lasers, LEDs and a soundtrack of futuristic funk curated by Music Concierge. With over 900 attendees travelling from across Europe and beyond, every aspect of hospitality was represented, from architects and designers to owners and operators, specifiers to contractors.
For 2017, the Outstanding Contribution Award was given to Rob Wagemans in recognition of his achievements within hospitality design, notably CitizenM, a game-changer designed for the urban traveller, and Zoku, a home-office hybrid concept that caters to mobile professionals.
Please see event imagery below.