AHEAD Europe 2021 – 'Blitz Kid Black Tie'



Less than 4 weeks left till the A-list of hospitality design from across Europe will gather for a massive industry reunion at Evolution London, and tickets are selling out fast.

Our community of designers, developers and operators will head to Battersea Park to celebrate the best new hotel projects of the past twelve months.

In keeping with our annual dress code of ‘Black Tie With A Twist’, this year’s ceremony is inspired by the New Romantics of the 1980s.

Think Steve Strange and Spandau Ballet. Androgyny and Adam Ant. From Leigh Bowery to early-Eighties Bowie; the ‘Blitz Kids’ who gathered at the Covent Garden club launched a movement that would define the next decade. Our event will bring this subcultural shift to life with music, graphics and set design influenced by an eclectic era of experimentation, exhibitionism and excessive eye shadow.

Please note, it's not fancy dress and accessorising your outfit in keeping with the theme is entirely optional. If you prefer to stick with classic black tie or ballgown that is fine and dandy.

Nevertheless, as the Blitz Kids liked to say, ‘Outrage Secures Entry’

Confused? In need of some outfit inspiration? Check our Pinterest.

And remember, if your name's not down, you’re not coming in! Get on the guestlist now.