AHEAD Europe 2021 Winners Announced


The AHEAD Europe 2021 winners have been announced.

AHEAD, the Awards for Hospitality Experience and Design, has revealed its winners for its Europe 2021 edition during a live award ceremony at Evolution, London on the 19th November, welcoming our community of A-list designers, developers and operators for an industry reunion.

In keeping with the annual dress code of ‘Black Tie With A Twist’, this year’s ceremony was inspired by the New Romantics of the 1980s. This subcultural shift was brought to life with music, graphics and set design influenced by an eclectic era of experimentation.

Guests showed off their best ‘Blitz Kid Black Tie” theme inspired outfits which brought the venue to life while the best projects around Europe were showcased during this unforgettable event.

The big winner of the night was the NoMad London which won five awards; “Event Spaces”, “Hotel Conversion”, “Lobby and Public Spaces”, “Restaurant” and the prestigious AHEAD Europe “Hotel of the Year”.

Scroll down to see the AHEAD Europe 2021 winners in our categories.


The Fife Arms Hotel - Bertie's Bar, Braemar, United Kingdom

Bertie’s Bar offers a “true guest experience” with “no detail left aside, from the personalised whiskey bottle to the logo and bill slip.” The glamorous whiskey bar, named in King Edward VII’s honour, emulates storytelling through its authentic design.


NoMad London, United Kingdom

The judges were impressed by the unique style of this event space. The setting and design radiate a “transportive, dramatic, bold” atmosphere which answers to the “new customer experience.” The judges were particularly impressed with the painting as they described it as “exceptional”, “spectacular” and “breathtaking”


Villa Copenhagen, Denmark

“Calm, elegant and beautifully designed”, the Villa Copenhagen emits a calming and clean aesthetic through it’s “effortless and exquisite” design. The historic building perfectly incorporates its new, modern architecture with features from the old 1912 head post office.


NoMad London, United Kingdom

The NoMad London converted the historic, grade II-listed building known as The Bow Street Magistrates’ Court and Police Station into a fully functional, beautifully designed hotel. “Complex works went into turning this exceptional building into a highly functional hotel”, said the judges.


Hotel Milla Montis, Maranza, Italy

“Fantastic architecture to which sings out to the mountains and landscape,” Hotel Milla Montis’ innovative design was led by Peter Pichler Architektur. The judging panel described this unique newbuild as “an unbelievable piece of architecture which blends in with nature together with an impeccable modern interpretation of the traditional mountain chalet.”


OKU Ibiza, Spain

A stylish hotel with a nature-inspired design, the OKU Ibiza is “excellent and incredibly consistent in its clear, contemporary language.” Away from the huge Ibiza crowds, this resort offers a laidback and luxurious ambience to guests due to its “beautifully set and adapted” surroundings.


Six Senses Ibiza, Spain

The judges praised the “excellent use of the landscape” and focus on “sustainability” by blending the design into the landscape through its clever use of carefully selected colors. The project has set the bar for future projects due to its environmentally friendly approach.


NoMad London, United Kingdom

NoMad London’s utilisation of space in and around the hotel was praised by the judges as it “gives a proper guest journey of discovery with strong individual spaces leading to one another.” Every space is “well used and dedicated” whether it’s in the library, concierge or reception, guests will have a sense of anticipation when entering the NoMad’s lobby and public spaces.


Casa Ojalá, Tuscany, Italy

The luxury cabin offers a “360 guest experience in glamping” with a “true connection with nature”. The judges were left “fascinated” and “impressed” with the unique concept that allows guests to control their comfort and privacy at the pull of a cord.


CERVO Mountain Resort, Zermatt, Switzerland

“Quirky, responsible and nestling beautifully in its landscape”, the judges concluded that the resort, developed within the Alps, offers “a different type of luxury” which focuses on sustainability and a connection with nature.


NoMad London - The NoMad Restaurant

As soon as diners walk into the landscaped atrium, they are met by a towering glass ceiling which floods the dining area with natural light. The judges complimented the restaurants “clever use of space which gives guests a great arrival experience.”


Six Senses Ibiza, Spain

The earthy and warm colours are a consistent feature in Six Senses Ibiza. The judges complimented this “great project” due to the design’s holistic approach to wellbeing, as well as its “calming and soothing” concept and alchemy bar which draws guests into the experience.


Ekies All Senses Resort - Herbs Villa, Halkidiki, Greece

The Herb Villa embodies everything that Ekies has to offer to its guests. The suite has an interesting mix between “local and contemporary, texture and architectural elements,” a combination that the judges describe as “original” and “authentic”.


Pater Noster Lighthouse, Hamneskar, Sweden

Home to the famous Pater Noster Lighthouse, this remote resort can be found on the Hamneskar island. The design agency, Stylt, converted the historic lighthouse on the rocky isle into a hotel which combines Sweden’s nautical beauty and unique surroundings. This rare concept was defined as “exceptional” by our judges.


The Fife Arms Hotel, Braemar, United Kingdom

A “stunning sense of place through colour tone and iconography that seamlessly relates to the holistic design approach”, The Fife Arms Hotel shows a great balance between “history of the place and the interior design concept” through its playful yet classical approach. The judges felt that the “execution was spot on” and “beautifully crafted.”


NoMad London, United Kingdom

“A standout project overall,” the NoMad London was a favourite among the judges. Described as an “enchanting conversion piecing together incredible architecture” and “the most comprehensively impressive project”, the NoMad London is the winner of the illustrious AHEAD Europe 2021 HOTY Award