AHEAD – the Awards for Hospitality Experience And Design – has announced Preciosa Lighting as its new trophy sponsor for 2026.

To mark AHEAD's landmark 10th anniversary, Preciosa's new trophy design celebrates a decade of achievement, while looking ahead to the awards' next chapter.

Great hospitality begins with an original idea, made exceptional through collaboration, craft and an uncompromising attention to detail – a philosophy that the new AHEAD trophy embodies.

Handcrafted in Bohemian crystal, each trophy is a true original. Its silhouette draws on AHEAD’s iconic ‘A’, while the hand-blown process creates subtle variations within every piece, ensuring that no two are ever identical. Distinctive colours reflect AHEAD’s established regional identities, while connecting winners across one global awards programme.

This partnership is a fitting meeting of shared values: craftsmanship celebrating craftsmanship, originality recognising originality, and a unique symbol created to honour each exceptional achievement.